Willy Wonka's famous chocolate factory is opening at last! But only five lucky children will be allowed inside. And the winners are: Augustus Gloop, an enormously fat boy whose hobby is eating, Veruca Salt, a spoiled-rotten brat whose parents are wrappend around her little finger, Violet Beauregarde, a dim-witted gum-chewer with the fastest jaws around, Mike Teavee, a toy pistol-toting gangster-in-training who is obsessed with television, and Charlie Bucket, our hero, a boy who is honest and kind, brave and true, and good and ready for the wildest time of his life!