How Google works

Sachbuch

• NT.ECI : Technik, Industrie, Handwerk, Gewerbe : Informatik, EDV : Kommunikation von Computersystemen : Internet, Internet- und Online-Dienste
• GW.BMP : Wirtschaft : Betriebswirtschaftslehre : Unternehmensführung : Unternehmensphilosophie, -politik und -kultur, Public Relations
• FS.E : Fremdsprachige Schriften : Einzelne Sprachen : Englische Schriften

Verfasser:
Schmidt, Eric
Rosenberg, Jonathan
Eagle, Alan

Verfasser Angabe:
Eric Schmidt ; Jonathan Rosenberg ; Alan Eagle

Sprache:
Englisch

• Englisch
• Google
• Internet
• Unternehmen

Verlag:
Hachette Book Group

Erscheinungsort:
New York

Jahr:
2015

Umfang:
286 S. : Ill.

Fußnote:
Text: Englisch

ISBN:
978-1-444-79249-2

Inhalt:
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.

The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.

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